Brand value of leading global QSR brands 2024

McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 191 billion U.S. dollars in 2023. That same year, the brand value of Starbucks amounted to approximately 61.5 billion U.S. dollars.

How many McDonald’s restaurants are there worldwide?

The fast food behemoth’s global expansion continued in 2023 with the addition of 1,547 new McDonald’s restaurants worldwide. In that year, France stood out as the European region with the most McDonald’s establishments. Meanwhile, in the Asia-Pacific region, China led by a large margin and in Latin America and the Caribbean, Brazil dominated. Unsurprisingly, the United States was the region with the highest number of McDonald's chains globally, with over 13 thousand locations.

What are the leading food and drink service companies worldwide?

In 2023, Starbucks, the renowned coffee shop company, had the highest sales of any food and drink services company in the world. Comparatively, McDonald’s secured fourth place, with sales of approximately 10.6 billion U.S. dollars less than Starbucks. Additionally, U.S. consumers seemed more satisfied with Starbucks, with the American Customer Satisfaction Index rewarding, Starbucks a higher ACSI score than Mcdonald’s in 2023.